Brand Ethics:The Importance of
Ethics in Design and Branding

Closely studying brand and advertising I have become increasingly aware of the role both play on society. Brands occupy a large part of our cultural landscape and can largely influence the world around us.

It is important as designers to consider how our decisions can affect the world around us.

This led me to investigate brand ethics. Looking through the lenses of integrity and morality I questioned the social responsibility of large brands and the design community alike.