Brand Ethics:The Importance of
Ethics in Design and Branding.

Closely studying branding and advertising I have become increasing aware of the role both play on society Brands occupy a large part of our cultural landscape and largely influence the world around us. The power of advertising and the influence of large brands, can have an immense implication on our surrounding. 

I feel it is important as designers we consider how our decisions can affect the world around us. This has led me to question brand ethics. Looking through the lenses of integrity and morality I will investigate in this publication the social responsibility of large brands, the designers a like.