WITNESS is an international organisation that trains and supports people using video in their fight for human rights.
• Increase engagement with WITESSS • To promote the brand though social media • Inspire more people to become aware of social rights issues • To create a platform that collects footage in an easily accessible way • To allow activists to share footage anonymously
The WITNESS App is an entirely new way for people to raise with human right issues anonymously. This platform allows anyone to become a social activist safely and easily and from the palm of their hand. It is a place where human right stories will break first and where footage will trend. The WITNESS app has huge potential for growth, and could become the number one place to see human rights issues throughout the world.
The WITNESS annual photo journal, documents the years most powerful campaigns.
Using the WITNESS app we can see how many users have interacted with content, this makes it easy to collect data of a particular post, ie. views, shares, saves. Using mobile location services we can see when and where content is trending. Using the data collected from the app, I have created a number of striking print campaigns.