Cú is a Mexican fusion restaurant that offers a unique culinary experience by pairing fresh, locally sourced produce with bold, traditional Mexican flavours. The atmosphere is lively and inviting, accompanied by a selection of delightful cocktails and drinks. The menu caters to a diverse crowd, including young professionals and food connoisseurs alike. The restaurant's design concept reflects its bold and energetic culinary approach, with a vibrant yet refined and contemporary aesthetic.
Services Provided
Brand Identity Design
Design System Creation
Marketing Collateral
Illustration
Merchandise
Motion Graphics
Responsive Website Design & Development
*Photography by Noah James
At Cú, bold Mexican flavors and locally sourced produce come together to create a unique culinary experience that's lively, inviting, and full of energy. To capture this spirit in a visual identity, I created a bold and vibrant design that draws inspiration from typographic music dance music sleeves. The result is a pulsating and typographically bold brand identity that reflects the restaurant's lively and energetic approach to food and drink.
Undertones of Mexican flair are also woven throughout the identity, creating a sense of authenticity and cultural richness that speaks to the restaurant's unique fusion of traditional and contemporary elements. Overall, the brand identity captures the essence of Cú's vibrant and refined atmosphere, creating a cohesive and compelling visual language that speaks to a diverse crowd of food connoisseurs and young professionals alike.
After the launch, Edward designed a series of lively and entertaining illustrations that could be utilised on branded products.
To complement the brand Identity, Edward created a website that beautifully captured the lively and upbeat atmosphere of Cu, featuring exceptional Mexican fusion cuisine, expertly photographed by Noah James Photography. The website also provided customers with a seamless platform to make reservations, and stay informed about the latest news and menus.
