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IIS Investment

Precise Global Investment
About the Client

IIS (International Investment Services) is a joint venture between WAVTEQ, a global foreign direct investment consulting and technology company and the world's largest provider of investment lead generation services.

Services Provided

Brand Identity
Brand Guidelines
Digital & Web
Motion
Print Assets
Marketing Assets

At Cú, bold Mexican flavors and locally sourced produce converge to craft a distinctive culinary journey that is lively, inviting, and brimming with energy. To encapsulate this ethos visually, I designed a bold and vibrant aesthetic inspired by typographic music dance sleeves.

The outcome is a pulsating and typographically bold brand identity mirroring the restaurant's lively and dynamic approach to food and beverages. Infused with undertones of Mexican flair, the identity exudes authenticity and cultural richness, reflecting the restaurant's fusion of traditional and contemporary elements.

Overall, the brand identity captures the essence of Cú's vibrant and refined ambiance, establishing a cohesive and compelling visual language that resonates with a diverse audience of food connoisseurs and young professionals alike.

Edward created a brand identity that reflects IIS Investment’s forward-thinking approach. The logo features a distinctive cut that points ahead, while the wider system is built around a precise interaction point, echoing their focus on detail and targeted investment zones.

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