FDI Center is a global advisory firm helping countries, regions, and cities attract foreign direct investment through strategy and implementation.
Brand Identity
Brand Guidelines
Digital & Web
Motion
Print Assets
Marketing Assets
At Cú, bold Mexican flavors and locally sourced produce converge to craft a distinctive culinary journey that is lively, inviting, and brimming with energy. To encapsulate this ethos visually, I designed a bold and vibrant aesthetic inspired by typographic music dance sleeves.
The outcome is a pulsating and typographically bold brand identity mirroring the restaurant's lively and dynamic approach to food and beverages. Infused with undertones of Mexican flair, the identity exudes authenticity and cultural richness, reflecting the restaurant's fusion of traditional and contemporary elements.
Overall, the brand identity captures the essence of Cú's vibrant and refined ambiance, establishing a cohesive and compelling visual language that resonates with a diverse audience of food connoisseurs and young professionals alike.
Edward created a symbol with a central focal point, reflecting FDI Center’s role as a guide in foreign investment attraction. The identity uses visual cues that inspire confidence and clarity, aligning with the client’s mission and audience.
