On Your Marks is a team of sports nutrition specialists using science and data to create tailored programs for elite athletes and rising talent.
Brand Identity
Motion
Packaging
Marketing Assets
At Cú, bold Mexican flavors and locally sourced produce converge to craft a distinctive culinary journey that is lively, inviting, and brimming with energy. To encapsulate this ethos visually, I designed a bold and vibrant aesthetic inspired by typographic music dance sleeves.
The outcome is a pulsating and typographically bold brand identity mirroring the restaurant's lively and dynamic approach to food and beverages. Infused with undertones of Mexican flair, the identity exudes authenticity and cultural richness, reflecting the restaurant's fusion of traditional and contemporary elements.
Overall, the brand identity captures the essence of Cú's vibrant and refined ambiance, establishing a cohesive and compelling visual language that resonates with a diverse audience of food connoisseurs and young professionals alike.
The identity is built around the idea of a track, with four connected lines forming a clear path. The system reflects the journey of each athlete On Your Marks supports, highlighting their commitment to guiding individuals toward their goals through science-led nutrition.