Saison is an exclusive private dining service from award-winning chef Gareth Crawford. Edward created a brand identity inspired by land and sea, bringing together nature and sophistication.
Brand Identity
Digital & Web
Motion
Print Assets
Marketing Assets
At Cú, bold Mexican flavors and locally sourced produce converge to craft a distinctive culinary journey that is lively, inviting, and brimming with energy. To encapsulate this ethos visually, I designed a bold and vibrant aesthetic inspired by typographic music dance sleeves.
The outcome is a pulsating and typographically bold brand identity mirroring the restaurant's lively and dynamic approach to food and beverages. Infused with undertones of Mexican flair, the identity exudes authenticity and cultural richness, reflecting the restaurant's fusion of traditional and contemporary elements.
Overall, the brand identity captures the essence of Cú's vibrant and refined ambiance, establishing a cohesive and compelling visual language that resonates with a diverse audience of food connoisseurs and young professionals alike.
Edward translated Saison’s culinary vision into an elegant typographic identity. Inspired by the colours of land and sea, from deep browns to forest greens and sea blues, the system captures quality, freshness and craft. The typography balances timeless elegance with modernity, creating a distinctive presence for a discerning audience.
