Vera is a contemporary jewellery brand founded by the visionary artist Gemma Stanley, renowned for creating exquisite, handcrafted bespoke pieces. Drawing inspiration from the rich textures and forms of the medieval era, each design is a carefully crafted work of art, blending timeless elegance with modern artistry.
Packaging
Marketing Assets
Brand Identity
In creating the brand identity for Vera, I aimed to elevate the brand and establish a distinctive presence in a competitive market. Drawing from Gemma Stanley’s striking, handcrafted creations inspired by the grandeur of the Medieval period, I sought to reflect both the artistry and craftsmanship of that era while positioning Vera as a unique, modern jewellery brand.
To capture the regal essence of the Medieval era, I selected a blood red colour palette, symbolising the richness and royalty of the time. The wordmark was crafted to be timeless and elegant, evoking a sense of grandeur that complements Gemma’s bespoke pieces.
A distinctive brand symbol with subtle Medieval influences was designed to reinforce the brand’s heritage and artistry. The design system focuses on typography, using type as a key visual element to further enhance the brand’s refined and artisanal identity. This cohesive approach ensures Vera stands out with a sophisticated and memorable presence in the jewellery market.
